Winning Marketing Strategies For Real Estate Investing

Having a successful real estate investing business means you must reach a lot of people with your marketing. Devising winning online and offline marketing strategies should therefore be a big task for you to keep those leads coming.

This article explores a few simple marketing strategies that will get you closing more deals and putting more money in your pocket.

First, you must realize you should never employ just one marketing strategy alone. The best marketing is the one that includes all the strategies you employ both online and offline.

Online marketing strategies
Any form of online marketing dictates that you must first have an effective real estate investor website. This acts as you landing point and plays several key roles crucial to real estate investing:

a) It tells your story for you
b) It captures leads for you
c) It pre-screens and pre-negotiates deals for you
d) It builds buyers lists for you
e) It converts leads into closed deals through integrated marketing tools such as autoresponders

You can get a fully equipped real estate investor website ready for business within one hour.

With your website online, you can now employ marketing strategies that will keep those leads flowing in:

1) Search engine optimization
You are likely to attract more business when you rank highly in search results in the major search engines.

Most people start their search on the internet. It follows that if you have a top ranking, then you will attract more business.

Search engine optimization places your website and business high in search results. The ultimate goal is the number one or top position.

Search engine optimization can continue bring you leads for years to come with a one time effort. This should form your first marketing strategy.

2) Press releases
Target prospects will contact you when you release topics of interest to the press.

Your phone will keep ringing as long as you can keep them coming. You are also likely to get the attention of local media, who can interview you as an expert in your field. You can get a lot of business from this kind of exposure.

You should also post articles of interest on your blog that are also syndicated to other outlets. The real estate investor website you get must be equipped for this.

3) Pay per click
This is not my most recommended method, but it can bring you leads quickly. To get a good return on your investment, you need to know what you are doing and optimize your ads well.

Offline marketing strategies
Your website address must always be included in your offline marketing.

1) Direct mail
This is by far the most powerful offline marketing strategy. The more targeted your leads are, the more response you get.

The key targets in my business are people who own real estate and are in legal trouble. This includes people going through divorce, bankruptcy, liens, people who have inherited properties, burned landlords and so on.

Post cards and letters work well in direct mail and can bring you the bulk of your leads.

2) Bandit signs
If your city allows them, bandit signs can generate a lot of leads.

3) Radio and television, newspapers, brochures, flyers, and billboards
These can also bring you a lot of leads and can make part of your marketing strategies.

Very Best Way to Find a Contractor

When you have had a variety of projects all over house that you’d like to find done, (or just one), on the other hand shouldn’t have the right moment or knowledge To Play them yourself, you should have to use a contractor. Sure, you will have a friend of relative who claims they can complete the task themselves, yet when push comes to shove, signing on with contractor could very well be the easiest, and the best kinds the cheapest path.

Precisely why Employing a General contractor considerably better

In general, if a venture merely too difficult or confusing when you accomplish for the, also, it is will be too hard for use in your good friends members. Available on the market have in all probability good intentions, (of assisting in you out), the fact is that hiring neighbors or relatives is actually a lot more headache therefore it may additionally are priced at more money in the end. When they end up in a jam and be sure to realize they cannot finish the project with their own, or whether they complete the venture but accomplish that incorrectly or badly, you will likely want to employ a General Contractor also. And lots contractors usually cost you extra after they would like to tidy up a person’s mess before they even can commence function.

Guidelines on how to Hire the best Contractor.

The first thing is, perform some research. Make note of so what on earth you need done. If you want the responsibility completed in a certain quantity of the time, write that down at the same time. Next, search the on-line world, yellow pages, and get your friends for contact information for contractors. Call or not contact your narrow your search of companies and be sure to request quotes of the work you will want completed, in a very time frame you really have decided upon.

After you have the quotes, talk to the BBB for only a issues in the companies. Also check the web for reports or feedback located on the companies. Try on the lookout for the contractor’s name then followed with “review”.

More advice for Hiring the right General contractor.

Ask enquiries! Given that you’ve established a limited companies you would imagine may do all assignments, call to inquire about them a limited queries. You would need to ask what jobs they need performed newly. You should consider asking for photos of jobs they may of completed, as given upon their previous work.

License Check – Do not forget to make sure all of the contractor is licensed, bonded, and insured. Insurance is crucial in case someone is hurt while working at your residence. Given that a bonded contractor leaves a job incomplete or they now a horrible job, you might be that can file a complaint within their bond and enjoy the job finished correctly.

License Check – Be certain that the General Contractor applies for and receives any essential permits before they begin focus on a position. You are able call the code compliance office to your localized government with the intention to be sure all permits were already accredited.

Be victimized on paper – Finally, ask the General Contractor at a whole plan on paper. The payment plan must include understanding of what precisely has to be accomplished as well as period of time for indicating the optimum. The blueprint might also want to the particular worth of the task.

Buying Real Estate – Why Cash Offers Are More Attractive To the Seller

In a financial environment where many loan providers are tightening their purse strings, there has been a rise in the number of cash buyers looking to invest in real estate. Whether the sale is made directly using cash or through a mortgage, the seller receives the same amount of money (though not in all cases, which we’ll cover).

So why then is a cash offer usually seen as more attractive than an offer to purchase with a mortgage? The answer ties in with the three things most sellers want out of any transaction (aside from a fair price); a speedy sale, one that is certain to go through, and the ability to move on. This combination is what gives cash buyers the upper hand in securing their choice of property over those who need to seek outside financing.

The Speed of the Offer

Cash buyers already have everything they need to go ahead with the transaction; they’re just looking for a suitable property and a willing buyer in order to make an offer. For everyone else who needs to borrow in order to enter the property market, it is not quite that simple. Yes, they can make offers, but they are not backed by anything concrete until they have been approved for a loan.

In the case of those seeking outside finance, an offer is more of an intention than a direct request to purchase the property as soon as possible. Cash buyers have this power, and it allows them to give the seller a tangible offer to mull over almost immediately.

The Certainty of Closing

Offers made on the contingency that financing can be found are totally reliant on outside sources. If they are not approved for a loan then the sale can’t go ahead. Conversely, cash buyers hold the world in their hands, and are completely in charge of their own proprietary destiny. Sellers know this, and know that an offer of cash is far more of a sure thing than an offer to purchase via a mortgage.

This certainty is so attractive to some sellers that they are even willing to accept less than their asking price, or less than any competing offers, to be sure the sale will go ahead. Bringing a finance company into the mix can cause the deal to collapse at any moment, cash doesn’t have this problem.

The Flexibility to Move On

With a prompt offer that will only fall apart if either party elects to back out of the deal, comes the flexibility to move on as soon as possible. It’s quite simple really, no seller wants to go through a long, protracted sale process, and cash buyers are the surest way to avoid this. If the seller wanted to use the money to travel round the world, or invest in another property coming on the market, or even had to sell as quickly as possible as they had already put an offer in on another house, they can now do all of that. Cash buyers allow sellers to move on with their life, which often makes them a more attractive prospect than one who has to wait for financing.

If you do have the ability to purchase your next piece of real estate with cash, you’ll now realise why this may give you the upper hand.

Taking Flight with Real Estate Flyers

When a salesperson puts an item in their customer’s hand, they are hoping that the customer won’t want to give it back. That is the theory as to why so many agents produce real estate flyers. When a potential home buyer goes to see a home, it’s hard to put the actual home in their hand but by having them leave with a flyer, the house goes with them.

Real estate flyers should never be the same as a bake sale flyer. These are flyers that should detail useful information about the home on the market. These flyers should include pictures of the outside and the selling points of the home. They should also list pieces of information about the home such as the price, they history of the home if any as well as the home details.

The selling points of the home should be pictured on real estate flyers as well. There is not one home on the market that doesn’t have a unique selling point or feature and that should be displayed as much as possible on these flyers. When potential buyers see flyers of homes, they should see stunning pictures of the home, inside and out, as well as at least one picture of a unique feature. This could be the tie breaker between two highly favored homes.

Real estate flyers are also known to be light on details. It can be very frustrating for a potential buyer to see a beautiful home for sale but details on the house aren’t in written format. There needs to be some attention given to what the home actually contains. At the very least, these flyers should tell how many rooms are in the home, the price, the total square footage as well as the number of floors that are in the home.

It is also important that real estate flyers have information about the neighborhood as well. It is a great piece of information to put on the flyer because people want to be in a neighborhood they are comfortable in. It is also very important to people to buy into a neighborhood that will keep their value for quite some time after the purchase. This is information that should be mentioned but not heavily detailed.

Real estate flyers are the flyers that could be the first thing a person sees about their future home. It is very important that these flyers be put together in a clear and concise format because a disorganized mess will never attract a serious offer. These flyers are things they can look at after they have seen the home in person and use to make their final decision when thinking of purchasing the house.

After the selling agent has gathered all the information and pictures that will be placed on the real estate flyers, they should be made and given out promptly. The flyers are very important because not only is it putting a piece of the home in a potential buyers hand, it gives crucial information. People often look at the flyers they have and compare that information to their list of desires before making a decision to decline the home or make an offer.

Real estate flyers are not just pieces of paper. They are tools that should coax a potential buyer into looking into the home. Since the important information is already on the flyer, people that are seriously interested will call the selling agent for discussion. Those that aren’t ready to purchase or don’t like the home often move on.

Things to Look for When Renting an Apartment

When people consider moving into new apartment, they not only look for a place for shelter but also a place where they can create happy memories. No wonder then that it is for the apartment to be convenient and comfortable. This does not only mean that it should be a spacious structure with good furnishing but also needs to be in a convenient location as well. People often get flustered and confused with the many things they see and can’t decide on what they actually want while renting an apartment. Here are a few tips on things to look out for while renting an apartment.

Neighborhood of the Apartment

Check out the neighborhood before taking an apartment on rent. Check for safety, hygiene, neighbors and their behavior, noise levels in the neighborhood, privacy, light and view from the house, etc. Also check if there are any departmental stores, medicine stores, etc., close to the apartment. Speak to a few neighbors and find out more about the area. Check about your apartment and your landlord with those you speak to. It is of no use if the apartment is good but the neighborhood is not.

Rent

An apartment can be taken for rent for a particular period of time. Make sure you read the rental agreement properly and discuss the terms and conditions of the rental agreement with the landlord before taking the apartment. You don’t want to be in a situation where you discussed one thing and ended up paying a much higher price. Also ensure that the contract period for the rental is something you can commit to and in line with your requirements.

Damages

Another important thing to check before moving into an apartment is the damages such as water leakages, broken tiles, faulty fixtures, etc. Make sure you see if there are any kind of damages to the building and your apartment and if there are any; make sure you inform the landlord beforehand. If this is not done, there are chances that you may have to pay for the damages later. If the landlord is informed beforehand, the damages can also be repaired before you move in.

Maintenance

Ensure that the apartment is well maintained. Look how well the apartment complex is maintained, how is the security systems of the apartment are, whether any kind of help is available in the apartment in case of an emergency, etc. Finding out about these things before renting an apartment will save you the exercise of running around at the last moment in case there really is an emergency.

Utilities

Check out the utilities available in the apartment complex before taking it on rent. The utilities could be a range of things from gas, water, electricity, cable tv, trash removal, and internet connection and so on. Not all apartments provide all of these things. Some of them may give you some of the utilities. Also determine what utilities are included in the rent and what will have to be paid for.

Apartment Sharing

Many people, in order to reduce costs, share their apartments. Some complexes allow apartment sharing while some others do not permit it due to security reasons. If you intend on sharing an apartment, make sure you find out if your apartment allows it. Also, make sure you mention the number of people — along with their names — with whom you will be sharing the apartment in the contract with the landlord.

These are some of the things to remember when renting an apartment . If you keep these basic points in mind, then looking for an apartment and selecting one to stay will become much easier.

From Below-average Credit To Ideal home

From Poor Credit To Dream Home

The first time we had our finances assessed with a professional, he had nothing to recommend. We had suffered by having a sudden loss of employment and had debt that we couldn’t bring down. Our final net worth was well in the negatives. With three school age kids, we did what we could to make sure our needs were all met and then paid every penny we were able, to manage those never ending bills. The very thought of owning a home of our own was laughable at best.

When my partner found a new job I was at least three payments behind on our bills and many had been forwarded to collection services. After nearly a year of struggling, we finally had a steady paycheck. We also had an arsenal of ways to live cheap. Sure, we splurged on a few things once money was coming in. I could actually buy disposable diapers occasionally, and I could even allow myself to purchase brand name cereal in the event it was on sale! We kept the momentum of just living inexpensively until we finally caught up our finances.

It took about a year of shuffling every penny onto bills before the collections were paid. Another couple of months to catch up to the arrears on our vehicle payments. Suddenly, we didn’t have a constantly ringing phone or disconnection letters in the mail. We were both earning good incomes and I also will admit we went a little overboard with spending. Instead of building our savings, we bought stuff. A lot of stuff. All the things we had looked at or thought about over the last few years had been able to make it’s way into our shopping carts. Deprivation has some nasty effects!

We still wanted a home of our own but were afraid to try. The hard work of saving our down payment and getting a mortgage, when it could be lost so easily, much like every thing else we’d given up before. One little piece of paper can take away your livelihood and neither of us wanted to risk losing a house. We had two vehicle payments to pay, which were ridiculously high on account of our bad credit past and being no where near paid off added to the compounding interest that happened once we couldn’t pay on time. Somehow, we identified that all the extra money we’d been paying out to creditors could possibly be doing more for us. We started over paying our vehicle loans. Anything we sent in that was over our regular payment amount was applied to the principal. We were sure to check for penalties before we started working on this debt. Sometimes early repayment can in fact hurt.

Now, a couple of years later, we have savings. We have vehicles that are paid for in full. We have the methods to pay for a mortgage, even on only 1 income. We are not afraid of losing everything and also have excitedly started our look for our dream home. We’ve contacted an Edmonton REALTOR and are enjoying the process so far, she is lifting the remaining stress out of our home buying adventure. And knowing our situation, she actually is finding some very practical homes that really seem to fit our lifestyle.

I never dreamed I could be a homeowner, it looked like the cards were not going to be in our favor. But a stable and determined effort will always pay off, and we will never develop the kind of debt there was before. Lesson learned, now to the dream home!

The Ills of a Growing Economy

This article simply talks about why housing prices in the US are slowly starting to get more expensive.

Boston is widely regarded as one of the most bustling cities to live in in the US. Some of the reasons for this are its unique blend of diversity and its rich history. The combination of these aspects endears itself to many people looking for apartments. However, it is becoming increasingly expensive to rent an apartment in Boston. Have you ever wondered why that is so and how people can counteract this phenomenon?
According to a recently study conducted by the local financial times, around 24% of the families living in Massachusetts are spending as much as 50% of their incomes on housing. This will come as no surprise to people living in Boston, as housing here is pretty much as expensive as it comes. The high prices mean that there are an increasing number of people who want to Rent Apartments in Boston instead of buying one, as it seems like a better economic decision than purchasing a property.

Historically, Boston has hardly been an ideal place for most people to live in. The outlook for the city was bleak until the late 1980’s when things slowly started to look up. The level of major crimes plummeted while local banks and mutual fund companies grew. Colleges increased the number of students that they were enrolling and hospitals expanded. This created an influx of available jobs in both the medical and educational industries. As the population of Boston recovered economically there were negative repercussions such as the inflated housing prices. It has been estimated that the median price of houses in Boston jumped 203% between 2000 and 2010.

While some of the blame for the rising housing prices can be attributed to the increase in demand, there are other factors to consider as well. The city’s population is 23% smaller than what it was 60 years ago. Over the years, apartments in the South End, Back Bay and Beacon Hill have been renovated to have fewer units per building. Also, a growing number of people are living alone and the average family size has decreased. Both of these things mean that the need for larger units has decreased. Additionally, since 2000, Boston’s college student population has exploded with an estimated number of 67,000 students living in rental housing in the city. As such, this means that the increase in demand for apartment housing has not been contributing solely to inflated house prices.

During the past ten years, there has been a lot of construction in the city – an estimated total of 20,000 new housing units have been added. But, a quarter of these were in low-income housing projects. Meanwhile, the city’s population has increased by more than 28,000 people.

The current housing supply bottleneck and recession have done nothing but exacerbate the situation. According to a research study conducted by a professor at Northeastern University, this is mainly because of three reasons; the increase in the number of foreclosures, the bleak economic outlook and the ever increasing number of college students, graduate students in particular, who are now competing with other households for rental apartments.

All in all, housing prices in Boston are hardly expected to fall anytime soon. Though it is always ideal to have a strong economy, in Boston’s case this would mean more people looking to move into the city which would further exacerbate the current situation.

Some Important Points for Comparing Home Loans

Buying a house can be an exhilarating experience. Every home owner in NZ has felt the rush of surveying houses for sale, finding that perfect bargain and making the life changing decision to buy. The vast majority of us have then gone through the process of applying for a home loan to make that dream a reality. When deciding on a home loan, there are a number of factors that the savvy buyer should take into consideration before signing on the dotted line.

When finding a house, you will inevitably shop around until you locate the best fit for your needs. The same should always also be true for a home loan. Be sure to search far and wide for the most competitive terms and suitable structure for your financial situation. When buying a house, what you are really signing up for is a loan. It only makes sense then that you would apply the same level of care and reasoning to your choice of loan provider as you would to choosing your new address. Just as there are a plethora of houses for sale in NZ, so too are there an a number of reputable home loan providers who will be willing to talk you through anything you need to know and work with you to put you in your new home.

It is also important to take ownership of your own financial situation, and stay objective in deciding whether you can feasibly pay back the loan. Take any offer and work out what your monthly repayments would be, and be sure to include the possibility of interest rate increases if the terms include a floating rate. This will often seem cheaper in the short term, but you should also factor in the possibility of having to make larger repayments in the future. If you are sitting on the borderline of just barely being able to afford a loan then it is usually a good idea to take a step back and rethink whether you can actually afford this house.

Though you may be emotionally attached to a new property, there are plenty of lovely houses for sale within NZ and it is better to find one that you can definitely afford rather than signing up for an untenable loan. Your real estate agency can often help talk you through the home loan process, assisting you in drawing up a budget and facilitating a dialogue between you and your loan provider. So long as you stay smart and only sign up to what you can actually afford, you are bound to find long term happiness in the house of your dreams.

12 Principles You Have To Stick To … When Purchasing Commercial Real Estate

AS YOU will appreciate, being able to sleep through the night is one of the primary objectives for any Commercial real estate investor.

And that’s what a great many property investors refer to as staying below your “Threshold of Insomnia”.

There may be several things which might lead you to lose sleep. One is over-borrowing; and the others are producing a poor assessment of the market place and the property itself.

Allow me to share 6 Tips about What to DO …

  1. At all times maintain sufficient cash reserves, so that you can manage a few months’ loan payments — in the event you were to lose a tenant, or the tenant is just late in paying for some reason.And have a sharp eye on smaller things like all machinery and maintenance bills, which can easily mount up.
  2. Make sure you have an investment strategy you’re happy with, and then stick to it. In other words, set reasonable objectives and pursue them. More goals have been missed as a result of lack of planning, than through the plan itself failing.
  3. Buy yourself a financial calculator, or access to a good software package. And learn to use it to develop a realistic projected cash flow, on an after-tax basis.
  4. Always keep yourself up-to-date with various developments within the current market. Be sure you keep track of what is the news and regulations affecting property; undertake training; go to workshops; and read books on Commercial property. Practical knowledge will reduce your potential risks, and boost your profit margins.
  5. Identify and retain a top-notch group of Consultants (real estate, legal, financial, construction, etc). The money you pay these people will be more than returned to you, because of the deals they can assist you to come up with.
  6. Wherever practical make sure your mortgages to not require you to give a personal guarantee. Consistently endeavor to make them non-recourse mortgages.

And 6 Traps You might want to AVOID …

  1. Do not be influenced to commit a large proportion of your capital into risky opportunities. They may appear glamorous as you go in, however they are often painful on the way out.
  2. By no means do deals on a handshake — always put them in writing, for your own protection.
  3. Avoid entering into joint ventures, without taking thorough guidance from your advisors.
  4. Never spend funds from the sale of one property to finance yet another, UNTIL settlement on the first one takes place. Way too many “sure deals” have an weird practice of coming unstuck.
  5. Steer clear of loans with variable payments. You will discover way too many factors outside your control, such as a unexpected surge in interest rates. Preferably, choose a fixed- rate loan. But at worst, have a 50/50 split between a fixed-rate and variable-rate mortgage.
  6. Avoid properties that have substantial negative cash flows (where by your costs considerably go above the income from the property).The return on money may be higher; but you can leave yourself rather exposed — much like share traders discovered, with their margin calls. Just be happy with neutral gearing; and then maximise your depreciation benefits.

TLC’s Suggested Top 10 Questions to Ask A Realtor

Realtors can save you time, money, and a lot of stress when buying a home. With a network in the local housing industry and the tools to find out a lot of information at once, a real estate agent is an invaluable source for home buyers – particularly for first-time home buyers who will inevitably have a lot of questions about the process.

TLC recently published a list of top ten questions to ask a realtor before agreeing to work with him or her to sell your home.

1. Can I contact your references?
References are important in an industry that requires networking in order to get the best deals and be informed of the best properties.

2. Can I have a CMA for the area?
A Comparative Market Analysis (CMA) is a report that will show you what homes that are similar to yours have been listed for (and have sold for) in your area.

3. Is this area growing or declining?
Knowing if prices are rising or falling will give you an understanding of how difficult or easy it might be to make a considerable profit on your sale.

4. Do you work solo or with a team?
There are benefits and drawbacks to working with more than one agent when trying to sell your home. It’s always good to know on the front end how many people will be handling your calls, answering your questions, meeting with your potential buyers, etc.

5. How many clients are you currently representing?
This is important because you’ll know how much individual attention you and your home will receive.

6. How will you market my home?
Find out if the agent uses current marketing tools and trends, such as social networking, to market his or her listed homes.

7. How do your realtor fees work?
It is important to understand all potentially hidden costs on the front end to avoid any hassle or confusion later in the deal, after you have already signed paperwork and contracts.

8. What experience do you have?
Experience is crucial in the real estate industry. While you may have to pay less for inexperienced realtors, you should always consider whether paying less is worth his or her potential inability to sell your home due to lack of experience.

9. How will you keep me informed?
The communication process is important: how will he or she keep you informed of who is looking at your home and when?

10. What are the drawbacks to my home?
Again, this helps when attempting to form a realistic expectation of how easily it will be to sell your home – as well as how much you can reasonably expect to make from the sale.